The 'Why' Question Trap in Leadership (And What to Ask Instead)
Discover how shifting away from 'Why' questions can transform communication, reduce defensiveness, and strengthen team collaboration
As a leader, the questions you ask shape the dynamics of your team and the effectiveness of your communication. The "why" question, though common, can unintentionally lead to defensiveness and disengagement among your team members. When you ask "why," it often comes across as accusatory, putting people on the defensive instead of encouraging open conversation.
Psychological Impact of 'Why' on Teams:
Defensiveness: Team members may feel judged or challenged, which discourages honest responses and creates tension.
Threat Response (SCARF Model): According to David Rock's SCARF model, "why" questions often trigger a perceived threat to status or certainty, activating a fight-or-flight response that disrupts productive dialogue.
Shutting Down Engagement: When asked "why," individuals might feel they must justify their actions rather than contributing to collaborative solutions, leading to defensive and closed-off conversations.
Examples of How 'Why' Backfires in Leadership:
"Why did you choose this direction?" — This prompts team members to feel they must defend their choices, instead of explaining their rationale.
"Why didn't this work out?" — This question may make individuals feel blamed, creating an environment where people hesitate to share mistakes or lessons learned.
What Leaders Ask Instead of 'Why'
Shifting away from "why" questions and replacing them with "what" and "how" creates a more positive and productive environment. These types of questions invite reflection, creativity, and problem-solving without imposing judgment.
The Power of 'What' and 'How' for Leadership:
Promotes Reflection and Ownership: Asking "what" or "how" enables team members to reflect on their decisions and express their reasoning, granting them a sense of ownership and control.
Encourages Collaboration and Problem-Solving: These questions open the door for team members to actively participate in discussions, leading to innovative solutions.
Reduces Defensive Responses: These open-ended questions appear neutral and non-confrontational, allowing team members to feel safe sharing their perspectives.
Examples of Effective Leadership Questions:
"What led you to choose this approach?" — This invites team members to explain their decision-making process without feeling attacked.
"How do you see this solution addressing the challenge?" — This engages team members to contribute ideas and solutions.
Incorporating Clean Language for Leaders:
Clean Language, developed by David Grove, is a powerful tool for leaders. By using neutral, open-ended questions, Clean Language avoids imposing any biases, promoting clarity and understanding."What do you notice about this situation?"
"How does this approach align with your objectives?"
Bottom Lines
For leaders, the questions you ask play a key role in creating a culture of trust, collaboration, and innovation within your team. Replacing "why" with "what" and "how" questions transforms conversations, reduces defensiveness, and encourages more open, solution-focused dialogue. This shift enhances communication and strengthens relationships and decision-making across your organization.
By focusing on questions like "What led to this decision?" or "How do you see this issue?" you create an environment where your team feels valued, understood, and empowered to share their insights. This approach supports psychological safety—key ingredients for high-performing teams.
What do you think about the “why” question? Let me know in the comments…
Resources:
David Marquet – Leadership expert and author of Turn the Ship Around!
Chris Voss – Former FBI negotiator and author of Never Split the Difference
David Rock – Neuroscientist and author of Your Brain at Work
Clean Language – Developed by David Grove, focused on facilitating communication without imposing judgment.
SCARF Model – A brain-based model developed by David Rock to understand social threats and rewards.
Very useful post thanks!
Two thoughts:
1) I am wondering if there is a substitute for the "5 WHYs"? And would that simply be the "5 WHAT and HOWs"?
2) Often when recommendations change for how to talk those phrases end up getting "worn" and can give people ticks because they recognize them.
Like "what I hear you saying is ..."
"I am curious to hear ... "
So thinking that one thing is changing the words but it also requires that people feel a genuine non-inquisatory interest and non-blaming tone when asked "what made you choose that solution". Otherwise it can feel just as bad as WHy.
And if they have read articles like yours will they then have the thought "she actually means WHY but is saying WHAT to get around it"?
Hope to hear your thoughts 🙂
Spot on, Andra! I've experienced exactly this trap in both my workshops and 1:1 coaching sessions. Using 'what' and 'how' questions creates so much more openness than 'why' questions that often hit deeper identity layers. Brilliantly articulated insight that every leader should remember!